Privacy Policy
Effective July 1, 2026
Smile Boutique Thousand Oaks (“we,” “us,” or “our”) respects your privacy. This policy explains what information we collect through smileboutiqueto.com, how we use and share it, and the choices and rights you have — including rights under the California Consumer Privacy Act (CCPA/CPRA).
Information we collect
When you use this site or contact us, we may collect:
- Information you provide — your name, phone number, email address, and the details of your inquiry when you submit a form or contact us.
- Consent preferences — whether you have opted in to be contacted by phone, SMS, or email.
- Technical & usage data — IP address, browser/user-agent, pages viewed, and referring source, collected automatically.
- Marketing attribution — advertising and campaign parameters (such as UTM tags and Google Click ID / gclid) that tell us how you found us so we can measure our advertising.
How we use your information
We use the information above to:
- respond to your inquiry and schedule and provide care;
- contact you by phone, SMS, or email if you opt in — message and data rates may apply, message frequency varies, and you can reply STOP to unsubscribe or HELP for help at any time;
- measure and improve our website, services, and advertising; and
- comply with legal obligations and protect against fraud or misuse.
Cookies & tracking technologies
This site and our advertising partners may use cookies and similar technologies (including Google Ads and analytics tools) to understand traffic and measure ad performance. You can control cookies through your browser settings; disabling them may affect site functionality. We honor recognized opt-out preference signals (such as Global Privacy Control) where required by law.
How we share information
We do not sell your personal information for money. We share information only with service providers who help us operate this site and our practice — for example, our website hosting, database, form/lead delivery, and email providers — and only as needed to perform those services on our behalf. We may also disclose information when required by law.
Your health information (HIPAA)
Protected health information is handled in accordance with applicable law, including HIPAA, under our separate Notice of Privacy Practices provided at the practice. Information submitted through this website's general forms is not a substitute for secure patient communication — please do not include sensitive medical details in a web form.
Data retention & security
We keep information only as long as needed for the purposes described here or as required by law, and we use reasonable administrative and technical safeguards to protect it. No method of transmission over the internet is 100% secure.
Your California privacy rights
If you are a California resident, you have the right to know what personal information we collect, to request access to or deletion of it, to correct inaccurate information, and to opt out of any “sale” or “sharing” of personal information (as those terms are defined under the CCPA/CPRA). We will not discriminate against you for exercising these rights. To make a request, contact us using the details below; we may need to verify your identity before responding.
Children's privacy
This website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children through this site.
Changes to this policy
We may update this policy from time to time. Material changes will be reflected by updating the effective date above.
Contact us
Questions or privacy requests? Email office@smileboutiqueto.com, call (805) 497-2222, or write to us at 115 Jensen Court Suite 100, Thousand Oaks, CA 91360.
This page is provided for general information and does not constitute legal advice. It should be reviewed by the practice's legal counsel before launch.